Video content is without question one of the most influential and growing mediums in the digital space right now. Short-form video content, in particular, caters perfectly to modern audiences. Platforms like TikTok, Instagram Reels, and YouTube Shorts have become popular for their easily “snackable” content. These formats are highly effective at grabbing viewers’ attention and quickly conveying a message.
In celebration of the 70th anniversary of New Era’s iconic 59FIFTY cap, a star-studded banquet was hosted at The NED, epitomising the brand’s enduring legacy and influence in music, fashion and culture. KINC was entrusted with the pivotal role of ensuring that top-tier talent attended the event, focusing on a diverse array of artists spanning different music genres. This featured notable talents such as Dizzee Rascal, Cristale, Young T & Bugsey, Antslive, Rushy, Flava D, J1, and KidWild, creating a dynamic blend of OG icons and rising stars.
KINC lead the opening of the new Charles Tyrhwitt store on Regent Street, running a wide-reaching press plan that included interviews with both the CEO and Founders of the company across a range of titles in the business news, national and lifestyle spaces, and hosting an event at the new store to showcase the brand’s latest collections.
KINC ignited the slopes at Snowbombing 2024 with an electrifying influencer campaign for Fireball.
In a bid to elevate the retail experience, The North Face unveiled its revamped flagship store on Regent Street, enlisting KINC to spearhead two pivotal initiatives: the establishment of The North Face Repair Service and the introduction of customisation in the new Sustainability Corner.
As a new year and new season of rugby rolled in, KINC worked with our long time partners Charles Tyrwhitt, to bring to life their partnership as the Official Formalwear partner of England Rugby.
KINC organised the collaboration between Timberland and emerging artist Pip Millett, setting the stage for a dynamic fusion of music, fashion and authentic storytelling. KINC spearheaded Timberland’s new ‘Find Your Superpower’ campaign, working closely with the artist.
We kicked off the festive season with an unforgettable Christmas activation with our client Fireball, the number-one shot brand from the US, at Broadway Market’s popular Cat and Mutton pub in London.
At KINC Agency, we believe in the power of impactful collaborations that go beyond the surface. To celebrate International Men’s Day, we’ve proudly joined forces with Charles Tyrwhitt, as the official formalwear partner to England Rugby and leading rugby mental health charity, LooseHeadz, to shed light on mental health awareness.
The North Face entrusted us with the exciting task of crafting a captivating in-store activation to commemorate the 50th Anniversary of their iconic Expedition PARKA Jacket. Venturing into unexplored territories, we redefined the art of connecting with adventure, curating an immersive experience within their Regent St. Flagship store.
2023 was a memorable year for New Era’s Music Programme. We embarked on an unforgettable journey uncovering the hidden gems across EMEA’s progressive and alternative music scene. Accra, Ghana; Reykjavik, Iceland and Athens, Greece became the backdrop for three content pieces delving deeply into each location immersing viewers in the vibrancy of each culture. Audiences were captured by these unique stories with the content earning:
KidINC, a London based communications agency working in the kids and families space, launches today with a digital focus and forward-thinking ambition.